Assessed and pressure-tested expansion strategy into new product categories; delivered a 360° rollout plan addressing income, margins, logistics, supply chain, marketing, and commercial strategy.
Developed and led US go-to-market strategy including US positioning, value proposition and target market. Implemented and managed US commercial infrastructure and team.
Directed a 14-month US go-to-market strategy targeting a $250M market opportunity; worked with C-Suite, Board, and PE investors to develop and operationalize the full US rollout.
Led engagement to restructure the $100M international division to improve export operations and on-time and in-full (OTIF) performance in Asia, Europe, and the Middle East. .
Developed complete retail concept for new premium food market – including value proposition, products and services, pricing strategy, full business plan, branding and operations.
Conducted full US business plan and market entry strategy development. Led full product product portfolio restructuring, pack redesign and go-to market execution.
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